As a kid growing up skateboarding in the early 90's I was quickly influenced by the modern styles and simplicity of that era. Growing up I was always interested in apparel design, shoe design, photography, and graphics. I wanted to create a brand that showcased knowledge and truth from experiences, life lessons, mindsets, and perceptions. I wanted to exploit these key points and use that as motivation for my unique designs, photography, and graphics. Perception has always been everything to me and that's what I want to show my customers. 

I want to make this brand affordable for my customers. Growing up I never had the best of things but I made due with what I had and appreciated the clothes on my back. THIS will be a main goal for the brand. Affordable quality for less. Thank you for visiting my online store! 

                                                                   FIND YOUR TRUTH